Today, we’re looking at 15 things you didn’t know about internet star Jeffree Star. We’re not going to talk so much about all the drama and the scandals. Instead, we’re focusing on the business side, the wealth, the numbers and the money of this highly controversial internet celebrity. He’s a former pop rock star celebrity, makeup artist, youtuber and founder of Jeffree Star cosmetics. He’s a self-made multimillionaire, celebrity, and businessman. So, whether you like him or not? He has successfully reinvented himself into one of the most talked about people on the internet. His YouTube channel has over 12 Million subscribers. His Instagram as of writing this list sits a tad over 12 Million followers.
He has a 5 Pomeranians, Delicious, Drama, Daddy, Diva and Diamond, and the multimillion dollar company. His gender, the way he dresses, his love life and his whole life, are all everyone talks about. Although Jeffree is quite private and quiet about all of these things. We’ve uncovered some secrets about him that will make your jaw drop. This guy is not your everyday celebrity. So, we encourage you to leave any preconceived ideas you have about him at the door and maybe expand your understanding of other people.
1: Jeffree Star started out on Myspace with 25 Million Followers
Most people know Jeffree Star, as a prolific youtuber and cosmetics creator. Real fans will remember the good old days of myspace when he had the most famous profile with over 25 Million followers. Back then, he was still rocking pink hair, a lot of makeup and his sarcastic attitude that his followers know and love. He leverages that position to launch his music career. Jeffree even launched a music album called “Beauty Killer”. He guest starred on Kiesha’s video “Take it Off,” appeared in Good Charlotte’s video for the song of the river and collaborated with Nicki Minaj for the “Lollipop Luxury”.
Some later in his career he signed with Akon, it what would have been the biggest achievement of his career, but the timing wasn’t right, and Akon reputation began to crumble with criminal accusations and their collaboration never bore any fruit. Jeffree did admit, he still thinks of music come back now that he has all the money and fame to make his dreams come true.
2: Jeffree Star Owns Multiple Profitable Businesses
Besides owning Jeffree Star cosmetics, a very popular YouTube channel, a shipping business, a merchandise company, and some real estate investment, he also has close ties to the Marijuana Industry. Which is legal in California together with his boyfriend, Nathan. They launched several products related to the marijuana industry such as grinders and they actually grow and sell cannabis buds. In his YouTube videos, he and Nathan smoke marijuana and have admitted being avid consumers of the substance because it appears to help with anxiety and creativity.
Nathan, his boyfriend, is normally not a common presence in the videos but on several occasions when he’s been featured people were noticing that he’s acting spaced out in stone. Because apparently, he’s a huge fan of marijuana as well and he’s the one who introduced it to Jeffree. To honor their love Jeffree made a customized grinder just for Nathan and since the fans loved it so much, they decided to make it a regular. Other celebrities such as Willie Nelson, Snoop Dogg or Mike Tyson are also investing in the growing industry which is worth over $30 Billion worldwide so far.
3: He’s Never Tried Alcohol or Hard Drugs
It’s easy to judge someone by the way they look. Surprisingly, to although Jeffree stated multiple times that even though he toured with bands and had rough times. He never ever tried hard drugs or alcohol. He comes from a broken home. His father took his own life when Jeffree Star was only 5, and his mother was never there for him because she was working. He was predestined for failure, so we made a pledge never even to try alcohol, hard drugs or cigarettes. There are a bunch of pictures which Jeffree is spotted with cigarettes or cocktails with him but as he said he was just posing. Another reason why he’s not into alcohol is that he is against aging and has made it his mission to look young forever.
4: Jeffree Star Identifies as Androgynous
Jeffree Star is an androgynous person dressed up as a woman, has a straight boyfriend and refers to himself as she. This has sparked a lot of controversy among fans and media because he doesn’t believe in gender and says he’s simply Jeffree and doesn’t like to label people. On his social media account, his bio states that he is androgynous, which means he has both male and female features. His thin figure, colorful wigs, and glam makeup mislead most people, but he’s also mentioned that he likes all the pronouns and doesn’t want to be labeled as a gay male, trans gender, etc. He channeled this attitude into his makeup line. Which is very inclusive in everything they do from the campaigns to naming. He’s an open LGBTQ supporter and has befriended other male beauty gurus, like James Charles, Patrick Star or Manny MUA.
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5: His Net Worth is Now at $65 Million
Click on any of his videos, and you will be shocked at the display of wealth. He’s living next door to Khloe Kardashian and Travis Barker. He’s got a pink Lambo, a pink Tesla, a pink Rolls Royce, a pink BMW i8, a Mclaren and the Bentley. His closet alone is worth around $50 Million in bags and clothing. It is filled with limited edition high end bags worth more than the average house. A Himalayan Birkin bag by Hermes is over $100,000 alone. So, how did he get so rich, where is all this money coming from? The short answer is a combination of PR and the cosmetics industry.
Four years ago, he decided to go all in on makeup pouring all of his savings into a single product line and aggressively to promote it. Anyway, he could, the brand took off due to its unique positioning in the market, and now there are over 100 employees working in 3 warehouses. The cosmetics industry is blowing up right now, and Kylie Jenner is a billionaire because of it. So, Jeffree Star is really doing well apart from that he’s also making around $1.7 million per year from YouTube alone and has been wise enough to diversify his portfolio. Putting all of his revenue sources together, we’re estimating that he’s making around $20 Million per year right now. So, if this trend keeps up his net worth will increase dramatically over the next few years.
6: Jeffree Star tattooed his entire body to cover up the scars left from cutting himself
Jeffree has a very controversial past trying to make sense of the world around him while being different. The process, of course, is not straight forward, so he ended up doing some self-harm. As he matured, he overcame that state of mind and decided to cover up his entire body with tattoos depicting luxury symbols, religious symbols, and pop culture icons.
In a recent statement, he said he stopped cutting himself 10 years ago, and he’ll never do it again, but the scars remain, and the same goes with his racial comments. There are several videos and comments from the myspace era, where Jeffree lashed out at people using racial slurs which never go away. Celebrities are always reminded of their past and mistakes, and although it’s not fair, it will never stop he’s made atonement videos where he publicly and repeatedly apologizes for his past comments and slurs in the hope of redemption. Even Kim Kardashian defended him saying how people change with time; she should know since her video with Ray J. is still on Pornhub.
7: His 10-year friendship with Kat von D ended with public scandals
Jeffree Star was friends with Kat von D. and had multiple tattoos done by her on his body. Some even estimate them to be worth around $100,000. They have been friends for over 10 years until they both started developing makeup lines and successful businesses as you would expect drama sparked up between the two. Allegations of stealing designs and not paying artists popped up, and they went their separate ways. They both have dirt on each other, and now they tried to throw shade at each other every time. They can see an opportunity; all that drama is doing is to drive up the sales of both of their products, and they know it.
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8: Kylie Cosmetics, Too Faced and other brands hate Jeffree Star
Besides the scandal with Kat von D, Jeffree Star is no stranger to unnecessary drama with other companies and celebrities. He’s been accused several times of being fake, a bad friend and a backstabber by his now frenemies. With the wealth and spotlight, people will try to come into your life for personal profit, and as we’ve mentioned in the past, it’s harder and harder to realize who is genuine and who is not. So, why do other cosmetic brands hate him? Firstly, they all hate each other because at the end of the day they’re all competing in the same arena. Then there are the personal accusations Jeffree claims to be 100% brutally honest in his reviews and not biased about make up products, which did upset a few people.
Kylie Cosmetics accused him of copying her packaging and ended up removing him from their PR list. Another brand that has an issue with him is Too Faced because Jeffree started exposing Jerrod Blandino the founder, for underpaying Nikkie tutorials and stating false claims about his brand. Recently, he attacked Huda Beauty for copying an ad concept from beauty bakery and not giving credit. He also feuded with Kim Kardashian, after she released her makeup line and had some swatch issues and now they’re not on good terms either. The entire cosmetics industry seems to run on drama, so they’re all going at it.
9: Jeffree Star collects pinball machines
Jeffree collects a lot of things apart from Gucci, cars, make up and Pomeranians in his Calabasas home. He has over 100 real life pinball machines. Pinball machine collectors have a lot of themes to choose from, and people have been collecting them for years they can be from different decades in different styles, but they’re sure a lot of fun especially for those born in the 80s and 90s. Some vintage pinball machines can go for thousands of dollars especially if they have a cool story behind them.
10: He owns a $40 Million home in LA and the mountain in his backyard
Before launching his makeup line, Jeffree Star was close to bankruptcy and eviction his music career was falling apart, and myspace was not bringing in any money and contracts anymore. It was as if life as he knew it was over and he had one more chance going all in with his first passion, make up. He invested all of his savings which was only $3000 in a very small run of lipsticks. Which due to his following evolved into a full-on Brand and beauty empire.
The first things he did with the money coming in was to have his teeth done and then putting the rest into real estate properties. He owns 3 homes, one in LA which is worth around $40 Million, inside you’ll find $220 of golden Hermes spoons in the kitchen and the mountain from his backyard. He also bought a home in Michigan for Nathan’s parents to live in since they are supportive of their relationship.
11: Jeffree Star makes $1.7 Million per year just from YouTube
As we mentioned before, his YouTube channel has over 12 Million subscribers. Which makes him one of the most relevant and popular content creators on this platform. His channel grew very fast in the past 4 years. Most of his videos have millions of views especially the intriguing ones where he reviews Kylie cosmetics or really expensive products. His success comes from being controversial, discipline in his work and by continuously pushing content and building his brand doing collaborations with other creators. It doesn’t hurt that he uses is a large audience to drive up sales for his own brand products either. The week before publishing this video he did a 5-part series with YouTubers Shane Dawson, which got over 60 Million views in total. So, people are really curious to learn more about him. That series alone is bringing in 1 Million new subscribers per month to his channel.
12: You can’t order more than 2 shades of each product from his website
The company founded together with a private investor operates from LA. It was founded in 2014 with his own money, and a little know how from his former friend Kat von D. She introduced him to a factory and laboratory where he formulated all of its products and shades. Now that he’s successful and everything runs well, you would think he might relax a little bit well not quite. Jeffree Star admits that he’s a workaholic and despite being so controversial he’s actually very business focused. You can only buy 2 shades of each product from his line so that counterfeit and third-party retail is avoided. Besides his website, you can find his products in selected stores and websites that are in line with his brands such as Morphe, beauty bay or beauty Lish. This precautionary method also did really well as a PR stunt.
13: Some people think he’s a vampire, but it’s just plastic surgery
There’s nothing wrong with plastic surgery, even more so if you can afford it and believe you would be happier with it to each their own. He’s obsessed with being skinny and rarely eats. Although numerous times he’s mentioned, he has really good genetics. He claims that he never sweats, and he doesn’t go into the sunlight much because he doesn’t want to age. With the money he could finally afford to make changes he wanted to his body.
As mentioned, he started with his teeth, he has crystals or Konya crowns which cost him a small fortune. But he seems to be pretty happy with them. He’s gotten lip fillers to make them look fuller and plumper and hair implants. Despite still having a large collection of wigs. Add in a facelift to make his cheeks look sharper, loose some wrinkles, add some hair removal to his face. Because men have beards and shaving every day is not an option. When you wear so much makeup and then you have Jeffree Star. However, the jury’s still out on whether or not; he’s had gender reassignment surgery.
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14: Jeffree Star ends up destroying luxury products pretty often
He spent $59000 on a limited edition at Louis Vuitton trunk which included an exclusive skateboard. His boyfriend took it around for a spin and ended up breaking it losing most of its value. Remember the BMW i8, he got in a head-on collision which he did survive. The bad part was he ruined the front end of the car. The good part is he moved up to a Lamborghini, which he quickly painted pink. What else, there is this one time he took a hot knife to a $5500 brand new Chanel bag because why not. Just to put things into perspective that video got almost 10 Million views. So, we can assure you the profits made that little stunt worth it.
15: Jeffree Star slammed a small youtuber for using his allegedly trademarked phrase “approved.”
Jeffriee’s attitude has successfully landed him in some serious scandals. He doesn’t seem to care nor show the slightest change, because it worked so well for him until now. So, what’s this controversy about? He uses a sort of catch phrase like sentence “Jeffree Star approved” when he reviews products. Apparently, a small youtuber from Australia was feeling inspired by him and decided to start her own series of approved make up on her channel. When Jeffree found out about it, he called her out publicly for stealing his again allegedly trademark line.
Despite mentioning his lawyers and how he had the word “approved” trademarked this isn’t actually the case approved. It’s such a general term which cannot be copyrighted not in the US and certainly not worldwide. Maybe the young youtuber was feeling inspired by his work from a PR perspective it didn’t look good. The world we live in is quickly changing. Internet celebrities are going mainstream and building fortunes in the process. Some will ride the wave while others will drown in it.
16: He’s open about threesomes and other sexual fantasies
Before he met Nathan, Jeffree was single for more than 7 years. He was fed up with hook ups and meaningless relationships. He met Nathan on Instagram and bonded rapidly. Even though Nathan had been with girls all of his life since they found each other and grew together. Jeffree Star fulfills all of the sexual fantasies Nathan has, including threesomes with women whenever he wants. He’s also very open about it and quite proud to have such an open mind relationship. The secret to successful threesomes is never seeing that person ever again. So, they do it only when they travel. Also, everybody thinks Nathan is a gold digger.
The reason we wanted to do a profile on Jeffree Star is that of his ability to go from nothing to multi-millionaire and reinvent himself over and over again. What do you think of him, like him, hate him? Let us know in the comments. Thank you for spending some time with us.